PPAI 100: 2023 | Supplier No. 9: SnugZ USA
PPAI 100 is an exclusive, research-backed ranking of the 50 leading distributors and the 50 leading suppliers in the promotional products industry. Companies are scored based on a variety of metrics.
SnugZ (PPAI 112982, S11) has undergone a series of changes in the past 18 months, including the January 2022 acquisition of industry supplier Sweda. The move has resulted in high-profile transformations of SnugZ’s in-house systems including an upgraded phone system, completely integrated internal systems and websites, and the hiring of 20 new customer service reps.
Although the transition didn’t go as smoothly as planned, CEO and President Brandon Mackay has publicly assured customers of the company’s commitment to service improvements and reducing lead times.
In February Snugz added 500 new items available through the ZIP-IT Next Day Shipping service. In April, the company announced a new chief financial officer, Shelly Allred.
2022 Revenue: $112.5 Million
Three-Year Trend: +96%
High Marks: 2022 Revenue, Growth, Online Presence, Responsibility, Professional Development