How do buyers and end users (consumers) differ in their preferences for promotional products in 2025. This visual insight breaks down category-level appeal ranging from apparel and technology to bags, office items and more, highlighting both alignme...

How many times have you heard, “Can you just me some information?” When you’re hoping to book a meeting, this response can feel like a blow-off. Don’t give up, though. It might be the prospect’s polite way of saying “not now,” or it could just be th...

Deadly and unexpected floods struck the Central Texas region over the Fourth of July weekend, claiming at least 95 lives with rescue attempts still in progress.The majority of reported deaths, including more than 25 children, occurred in Kerr C...

Master Advertising Specialist Plus We're thrilled you're interested in pursuing this expert level of industry certification.     Please email certification@ppai.org to get started.     We will review all of your current credentials ...

Stroll through any campus, from elementary schools to major universities, and you’ll spot promo in action. It could be custom pencils in kindergarten classrooms or logoed lanyards displaying student IDs. You might also spot alumni hoodies out in the...

Mikayla MariniSales RepresentativeArcher & Hound AdvertisingPPAI 649260 / SilverFresno, CaliforniaFor clients eager to showcase their brand at large events, Marini knows custom canopies are a surefire choice. “They provide excellent cove...

https://player.vimeo.com/video/1098523029?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week's stories:Are Buyers Budging On Their Budgets?EPR Laws Are Coming For Your Company's Packaging DataADA L...

PPAI and business services member Green Business Benchmark are hosting two sessions of informal, open “office hours” tailored to the promotional products industry.The goal is to help member organizations better understand GBB’s sustainability so...

When I started cold calling 40 years ago, I quickly learned that asking the right questions – a at the right time and in the right way – is one of the most powerful tools to win business.Asking effective questions goes far beyond timelines and p...