Sustainability at work is good for the planet and good for business. Research shows that 69% of employees want their company to invest in sustainability efforts, and 67% say they would be more willing to accept a job with an environmentally sustaina...

Lady Gaga just got hit with a $100 million lawsuit from a surf company that claims she stole its logo for her latest album, “Mayhem.”Surfboard and lifestyle company Lost International is suing Gaga for trademark infringement. Lost claims it owns the...

Bluesky CEO Jay Graber walked on stage at SXSW wearing a T-shirt that threw shade at Mark Zuckerberg and, amazingly, sales of those shirts in one day have topped the amount earned by the company’s custom domain sales in two years.The newcomer so...

Starbucks and the iconic Peanuts crew have teamed up to launch a global brand partnership that celebrates coffee, compassion and community.Starbucks stores in more than 80% of its worldwide market have introduced an exclusive line of Peanuts-ins...

HAPTICA live, an annual promotional products trade show in Bonn, Germany, was held earlier this month under the new motto “Advertising for REAL.”The event drew more than 1,100 visitors and featured 105 exhibitors.Haptic advertising refers ...

Building strong client relationships isn’t just about providing promo — it’s also about creating genuine connections. Clients are people just like us, and at the end of the day, they want to feel valued and understood, not sold to. When you take the...

With PPAI’s Legislative Education and Action Day 2025 less than two weeks away, participants are preparing to meet with members of Congress and their staff on Capitol Hill to discuss pending legislation and issues relevant to the prom...

PPAI, in partnership with sustainability consultancy WAP Consulting, is conducting an Industry Sustainability Needs Assessment for our members.WAP Consulting specializes in sustainability strategy, product transparency and supply chain engageme...

Some sales reps are more confident than others. They handle objections smoothly, speak clearly and maintain control of conversations, even when things don’t go as planned. Other reps struggle with confidence. They may hesitate when faced with questi...