Brand competition is fierce, and the right product, well-designed and thoughtfully branded, can do more in five seconds than a digital ad can in five days.Discover the top five categories for branded products with lasting power in this infograph...

“My beliefs are on this T-shirt.”That’s the opening line of a new song from Rock and Roll Hall of Famer David Byrne, who recently kicked off the U.S. leg of his tour. The Talking Heads frontman co-wrote the song, appropriately called “T-Shirt,” ...

The most powerful messages aren’t always spoken. Long before you say a word, your body announces your confidence and credibility. For example, a steady stance or a moment of stillness can shape how others feel about what you say. Whether you’re meet...

PPAI has promoted four team members into expanded roles, bolstering the Association’s ability to serve its members.The promotions include Michele Schwartz, CAS, to director of sales; Mason Linn, CAS, to senior manager of communities and strategi...

The longer a sale drags on, the more the momentum starts to fade. Not only do prospects begin to lose interest, but opportunities can slip through the cracks. This is why shortening the sales cycle is so important. It’s not about moving faster but f...

The PPAI Expo 2026, the industry’s largest and longest-running trade show, gives attendees the opportunity to see hundreds of thousands of promotional products and more from the leading branded merchandise suppliers.The four-day event, to be held Ja...

When it comes to discovering what’s next – the products, suppliers and trends that will shape the year – nothing compares to the scale and energy of The PPAI Expo.Every January, the floor is alive with hundreds of thousands of products and milli...

We’ve all seen leaders who dodge accountability and embarrass their staff. Maybe they break into an awkward dance or plan a party after announcing layoffs. The disconnect isn’t just tone deaf — it’s laughable.There is a silver lining, though. Ba...