Emotions matter in sales. When you create emotional connections with people, you help them feel heard and understood. This leads them to feel more comfortable buying merch, whether it’s their first campaign or their 20th.Don’t Miss A Thing: SUBS...

Roughly 60 members, along with key PPAI staff, from across the country gathered in Washington this week for PPAI’s annual Legislative Education and Action Day, and they had a packed agenda.Whether experienced attendees or first-timers, all were ...

It's that time of year when promotional products companies begin releasing their environmental, social and governance or sustainability impact reports.These reports highlight promo firms’ corporate social responsibility achievements over the pa...

You'll hear a lot of superlatives used to describe AI platforms. Terms like "life-changing," "cutting-edge," "miraculous," "inevitable" or "dystopian."When Bart Simpson, president of Flywheel Brands (PPAI 342144, Standard-Base) discusses MerchBu...

https://player.vimeo.com/video/1184169734?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week’s stories:PPAI Research: Suppliers And Distributors Experiencing Uneven Growth RatesTariff Refund Process To ...

Sales efficiency measures how much revenue you generate for every dollar spent on selling. It’s not only about closing deals but about focusing on the right opportunities. The goal is to use your time wisely and build a process that consistently tur...

Based on all the records he has broken this year, Justin Bieber may be more aptly named Mr. Coachella.The pop star has become the highest-paid artist in the music festival’s history ($10 million). The money was worth it, as his name on the marqu...

When people are thinking about branded merch, facts and emotions matter. Some people want the numbers while others want to know how everything is going to look and feel once it’s done. The tricky part is knowing which to lead with.Jennifer Dubli...

The clock is ticking for importers to get ready for mandatory eFiling.In December 2024, the U.S. Consumer Product Safety Commission approved a final rule to implement electronic filing of certificate information for regulated, imported consumer ...