Gatekeepers are everywhere. They show up as assistants, office managers, front desk coordinators and even project managers, all deciding what gets through and what doesn’t. That’s why getting past them has become a core skill for any sales rep.I...

Multiple states have enacted extended producer responsibility laws to shift the financial responsibility for end-of-life costs associated with single-use packaging and paper waste onto the companies that produce and put those materials on the market...

PromoCares is an industry-wide movement. Its Water4Good campaign is a testament to the size of the promo industry, the willingness of its community to step up and the impact it can make on the world.The Water4Good campaign raised $304,000 for t...

It has become common practice for promotional products companies to release their environmental, social and governance or sustainability impact reports during Earth Month (April).These reports highlight promo firms’ corporate social responsibili...

Most of us like to believe that we make decisions based on facts. However, our brains are constantly taking shortcuts. You see it in sales all the time. A rep hears an excited comment and suddenly thinks the deal is done. Or a prospect reads a good ...

Pantone has announced that Cloud Dancer (PANTONE 11-4201) is its 2026 Color of the Year.The institute, which is considered a leading authority on color, describes it as a “lofty white that serves as a symbol of calming influence in a society red...

STRAN (PPAI 161542, Platinum), PPAI 100's No. 12 distributor, has announced the promotion of Jack Audibert to the dual roles of chief compliance officer and chief strategy officer.Audibert had previously held the title of vice president of grow...

Big initiatives, like creating a new sales playbook or starting a company program, always start with energy. People feel excited and the goals sound doable. However, unless you ask the right questions from the beginning, you could end up loading you...

The “City of Champions” could soon become the city of swag.Boston is considering launching an official branded merchandise licensing program, which could include hoodies, mugs, tote bags and other promotional products featuring city logos, depar...