A sell sheet is basically a sales pitch in print form. It’s a one-pager you send after a call or attach to an email after a meeting. Done well, it quickly explains what you offer and what the prospect should do next.Nutshell’s Simone Morgan says...

Geiger (PPAI 105182, Platinum), PPAI 100’s No. 5 distributor, has announced the acquisition of Vienna, Austria-based distributor Nowak Werbeartikel.Founded in 1970, Nowak Werbeartikel will operate as Geiger in the Austrian market ...

Think about your team for a second. You probably have a mix of steady professionals and standouts as well as some under-the-radar merch experts and maybe a few who just don’t click. That’s normal. Teams include all different personalities and skill ...

The past few years have seen a resurgence of baggy clothes, and this trend isn’t going anywhere. Gen Z wants to emulate the street-style looks of celebs like Billie Eilish and A$AP Rocky, and millennials just want to embrace the comfort of oversized...

https://player.vimeo.com/video/1179587565?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week’s stories:The Coolest Stuff In Merch 2026Merch With Purpose In Mental Health CareMark Your Calendar: Webin...

I was a distributor for 25 years. We were part of the first wave that adopted e-commerce and the company store model at a time when most of the industry thought it was unprofitable.I watched the e-com wave split the industry in two:One grou...

It's that time of year when promotional products companies begin releasing their environmental, social and governance or sustainability impact reports.These reports highlight promo firms’ corporate social responsibility achievements over the pa...

There’s no one way to close a sale. The best approach depends on where the buyer is and how ready they are to move forward. When interest is high and everyone is aligned, an assumptive close can work well. Instead of asking if they want to proceed, ...

Branded merchandise can do plenty more than promote a company or event. People instinctively turn to it to commemorate history. If something comes along that is worth remembering or that we will never see again, that's enough to necessitate a keepsa...