Keeping up with customer expectations requires a lot. Needs shift. Context changes. What worked last quarter may now miss the mark. The challenge isn’t effort but staying curious enough to keep listening.Outreach’s Maria Akhter says sales teams ...

One-third of distributors noted buyer requests for “eco-friendly” products in 2025, according to PPAI Research.But what does “eco-friendly” really mean?In the promotional products industry, sustainability is often talked about but frequently...

Arts are the infrastructure for the soul.That’s a deeply held belief among PPAI Board Chair-Elect Zack Ottenstein, president of The Image Group, PPAI 100’s No. 41 distributor, and his longtime friend Mike Kurzman. Their conviction has fuele...

Branded merchandise has its first major splash deal of 2026, as Proforma (PPAI 196835, Platinum) has reached an agreement to acquire Safeguard Business Systems, the promotional products arm of Deluxe (PPAI 187418, Platinum).The deal is expe...

UPDATE FEB. 10: An Executive Order signed Feb. 6 eliminates the additional 25% tariff imposed as a penalty for India’s purchases of Russian oil, as of 12:01 a.m. Eastern on Feb. 7. Importers may be eligible for refunds of duties already paid.Nea...

https://player.vimeo.com/video/1162592749?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week’s stories:Joint PPAI-ASI Study Finds Promo Among The Lowest Carbon Impact Advertising ChannelsPromo Leaders A...

Ever notice how you can ask clearly and explain carefully but still not get the result you expected? You might immediately assume people are distracted or just not trying. Sometimes, you’re the reason people don’t do what you want. Other times, it’s...

Beacon Promotions (PPAI 113702), a subsidiary of HPG (PPAI 110772, Platinum), has issued a recall on repackaged promotional M&M’s in 20 states.The recalled products contain undeclared milk, soy and peanuts, posing a risk to anyone with ...

Like most newcomers to the branded merchandise industry, Carson Roncketto had no idea what she was getting into.After a three-year stint as chief learning officer at a national nonprofit, the University of Arkansas graduate joined distributor Su...