One small word can quietly change an entire conversation. Even when you’re genuinely trying to be curious, saying the word “but” can change how your message lands — and not in a good way. What was meant as openness can come across as dismissal, shut...

Shawna Tromczynski, MASPartnerAvalon Image GroupPPAI 353782, Standard-PlusTwinsburg, OhioThe Mini Bamboo Blossom Kit makes sustainability feel personal. Each biodegradable bamboo pot includes a seed packet and two coir pellets, along with a ...

When it comes to the carbon impact of various marketing mediums, there’s an inclination to assume that digital and other intangible forms of advertising would have a smaller footprint than channels where physical products are created and distributed...

The Big Game is Sunday, and even though it’s not as exciting as last year’s matchup [Editor’s note: If you've forgotten, the Philadelphia Eagles destroyed the Kansas City Chiefs' hopes of an unprecedented championship three-peat], there’s plenty of ...

Nearly a year after President Donald Trump and Indian Prime Minister Narendra Modi agreed to negotiate a new trade deal, the former announced on Monday that an agreement has come to fruition.Under the deal, the United States will charge India wi...

You probably approach your work aiming to exceed your clients’ expectations. You may over-prepare and over-deliver, hoping to genuinely please your clients. Sometimes, though, you miss the mark. Maybe a client feels unheard or a message lands wrong....

For Prairie View A&M University, branded merchandise isn’t just about what moves off the rack. It’s about identity, storytelling and creating meaningful connections that extend far beyond campus.The historically Black university in Texas has...

It's time to elevate the merch industry. The 2026 PPAI 100 is officially set for a spring research and release timeline that will once again spotlight the market’s leading distributors and suppliers.First launched in 2023, PPAI 100 was creat...

https://player.vimeo.com/video/1160279713?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week’s stories:PPAI Research: Promo Ends 2025 In Holding PatternMerch Rewards See Increased Spend As Recognition P...