Picking up the phone and calling someone is a normal part of the workday. Yet many professionals dread this simple act. They may worry they’re bothering the other person, or they don’t want to talk over them. Some research shows that 90% of Gen Z are nervous about speaking on the phone. They’d much rather text instead.

Julie Thomas, president and CEO of ValueSelling Associates, says people who experience phone phobia may experience symptoms like shortness of breath, heart palpitations or an upset stomach. As a result, they may procrastinate about making calls or panic when their phone rings.

The phone isn’t anything to fear, though. In this issue of PromoPro Daily, we outline some helpful guidance from Thomas on how you can conquer your phone anxiety.

Explore the root of your phone anxiety. When thinking about why you might be feeling nervous, Thomas says journaling can help. This practice can help you uncover any patterns and revisit past experiences.

Put mind over matter. Simply by changing your body language, you can help your mind follow. You also may have heard that you should smile before making a call, because this simple action translates into your speaking voice.

Make a habit of practicing. The more you do something, the better you get at it. Thomas says that with practice, you can lessen your phone anxiety and start your way to becoming a natural. Try practicing with a friend or family member before picking up the phone for work. 

Envision your success. This can increase your confidence and performance, Thomas says. Picture yourself making a call, covering all the important points and landing the deal.

Get comfortable collecting nos. It’s never easy getting rejected, but it happens in sales. It comes with the territory. However, each no brings you closer to finding the right clients and closing successful deals, Thomas says. Think of every “no” as a small win because you’re one step closer to a “yes.”

Remind yourself there’s a human on the other end. You might feel intimidated calling some people but remember they’re human just like you. Thomas says remembering this can help quell your anxieties.

Phone communication will always be important – even in a digital age. Whether you work in sales, customer service or another area, making and receiving phone calls is an essential part of the job. Keep in mind the pointers above to make phone conversations a bit easier for you or someone on your team.  

Compiled by Audrey Sellers

Source: Julie Thomas, is president and CEO of ValueSelling Associates. She is a noted speaker, author and consultant.