If a colleague or professional contact asks you for a favor, you’re probably more than happy to oblige. But what if you’re the one asking? It may not be as easy. You may worry that you’re bothering them or that they’ll say no – or worse, that they’ll think less of you for even asking in the first place.

The thing is, though, most people are just like you – they’re happy to help. Sara McCord, a writer and marketer, says that any worst-case scenario you’re envisioning is highly unlikely to happen. Instead, making a professional request can actually bring you closer to the other person.

How do you go about asking? We share McCord’s tips in this issue of PromoPro Daily.

First, provide value. A co-worker is more likely to help you if you’ve supported them in the past. Even just sending a quick congratulations message or engaging in their social media can add positive value to someone’s life. Always give value before you ask, McCord says.

Ask different people. Make sure you don’t bombard the same person with your requests. Unless someone has signed on to mentor you, McCord says you shouldn’t ask the same person repeatedly. Try reaching out to other promo pros or even professionals in other industries.

Choose a proportionate favor. Before requesting a favor, consider your relationship with this person and how you’ve helped them in the past. For example, you’d ask your best friend for more than you’d ask a co-worker who just started last week. Think about whether you need a colleague’s help with the entire project or if you just need to be pointed in the right direction.

Get to the point. Don’t try to butter up the other person before asking for something. This can feel insincere. You can say a few kind words, but then bring up your reason for reaching out.

Be specific. You’re much more likely to get the help you need if you’re clear about it. For example, instead of saying, “Can you help me prepare for an upcoming event?” try saying, “Do you have 45 minutes on Thursday to help me prepare gift bags?”

Offer to return the favor. Even if you’re asking someone with more experience or knowledge, McCord says it’s good to say something like, “I really appreciate it. If I can ever return the favor, please let me know.”

Don’t nag. It’s appropriate to send one follow-up to make sure your message didn’t get caught in spam. After that, move on. The other person isn’t obligated to agree to your request – or respond at all.

You might feel a little awkward asking a contact for a favor, but try not to feel this way. Chances are, the other person will feel honored that you reached out. If they don’t have the insight you need or the bandwidth to help, thank them anyway. You never know when an opportunity to help could arise in the future.

Compiled by Audrey Sellers
Source: Sara McCord runs a values-driven marketing firm that helps create visibility for brands.