If you’re sweet on dessert, you’re not alone. In a 2022 survey from SWNS Digital, 76% of Americans say they have a sweet tooth. While cakes and cookies can satisfy a craving, 44% say they prefer dessert drinks like milkshakes and bubble tea. Some sweet-seekers (about 7 in 10) say they try dessert drinks to feel on trend, with 32% trying a treat they saw on social media.

National Dessert Month in October is a great time for restaurants to roll out dessert promotions and for places like bakeries and ice cream shops to ramp up their marketing. In-store events can create a buzz around different desserts and entice consumers to try new offerings. Promotional products like ice cream scoops and pie servers are the icing on top.
Keep reading this issue of Promotional Consultant Today for some dreamy ideas for National Dessert Month.

Plan For This Promo:
What: National Dessert Month
When: October

Whip Up A Treat

With the 10” Whisk, consumers can stir together ingredients and batters for all kinds of sweets. This silicone-coated whisk features a pad-printed logo and comes in red, royal blue and white. Bakeries can package it up with sweet breads, cupcakes and more for a useful gift.

CPS / Keystone Line / PPAI 111040, S9 / www.keystoneline.com

Crunchy Confections

Companies can treat employees to boxes of Churro Toffee and Coconut Praline Pecans for National Dessert Month. Each gift box includes 11 pieces of toffee and 5 ounces of coconut praline pecans. A logo is foil-stamped onto a white, black or navy gift box.

Maple Ridge Farms, Inc. / PPAI 114165, S8 / www.mapleridge.com

Raisin The Roof

Add some excitement to a conference or seminar with packages of Fair-Trade Milk Chocolate Raisins. Attendees can tuck these eco-friendly kraft pouches into a bag and enjoy the raisins anywhere.

NC Custom / PPAI 111662, S7 / www.nccustom.com

What’s The Scoop?

The Ice Cream Kit makes a great employee or client appreciation gift during National Dessert Month. It includes cones and various toppings, including chocolate sauce, sprinkles and candy pearls all packaged inside a clear box with a full-color imprint.

Corporate Confections / PPAI 649067, S1 / www.corpconfections.com

Any Way You Slice It

Available in several translucent and solid colors, the Slice’N Serve-It makes a great giveaway from pie shops and bakeries during National Dessert Month. This promotional kitchen tool features a serrated edge to slice through the thickest cakes and pies.

Evans Manufacturing, Inc. / PPAI 110747, S10 / www.evans-mfg.com

Compiled by Audrey Sellers