You’ve probably heard it time and time again: Your employees are your greatest assets. Unless you run your promo company as a solopreneur, you rely on your team members to keep your organization moving forward. If you’re serious about investing in your people, talent development should be at the top of your priority list.

What exactly is talent development? It’s simply a focus on building your employees’ current skills while helping them continue to grow and evolve. It may take the form of sales coaching, mentorship or formal training. According to a post on the Visier blog, talent development is more important than ever in today’s business landscape.

In this issue of PromoPro Daily, we share some insights from the Visier post on why it’s worth ramping up your talent development efforts.

1. Improved productivity and performance. There are many ways to inspire employees to progress toward their goals. You may use promo, run contests or host lunch-and-learns. Another way to motivate your employees, according to the Visier post, is to give them the constant opportunity to improve their skills and learn new things. The post says that when you make talent development a priority, you’re telling your employees you see them, their talents and their results.

2. Enhanced engagement. If your team members aren’t fully invested in what they’re doing, it’s not benefiting them or your organization. The Visier post says that when you focus on everyone’s skills and aptitudes, people become more engaged and feel better about their job and the company.

3. Reduced skills gaps. The people on your team may have untapped skill sets. By focusing on talent development, you can help nurture those skills and fill any gaps. Skill gap reduction is not a primary goal for talent development, the Visier post says, but it is often one of its byproducts.

4. Increased retention. If you want your employees to invest their knowledge in your company, you have to be willing to invest in them. Remember that employees want to work with organizations that give them learning opportunities, the Visier post says. A talent development program will give them that and more, making them less likely to leave when a new opportunity comes along.

Talent development is one of the best ways you can show your team members how much you value them. Whether you want to revamp your current program or start a talent development program from scratch, you’ll reap the benefits of a more engaged team that’s ready to take on new challenges.

Compiled by Audrey Sellers

Source: Visier is an HR analytics platform that offers cloud-based solutions for workforce analytics and workforce planning.