(Editor’s Note: PromoWire by PPAI Media is a running digest of news releases and updates from around the promotional products industry. PPAI Media will consider newsworthy entries from any member organization.)

November 7, 2022

commonsku Opens Registration For skucon Virtual

Promising an event experience that "sits at the cutting-edge of merch life, featuring talks by tomorrow’s leaders, stories from pros in the trenches, and radical thinkers who will push you and your team to dream and grow," commonsku has scheduled skucon Virtual for January 19 from 1 pm-5:30 pm (ET). The event is now open for registration.

  • The event will include keynote speaker Michael Bungay Stanier (whose book The Coaching Habit has sold over a million copies), on the topic of “The 5 Question Leader.”
  • Sessions topics include subjects such as the future of Web3, NFTs and Blockchain; “The End-to-End Story of Fast-Growth Imprint Engine” and what the branded merchandise industry can learn from honeybees.
  • At the end of skucon Virtual, attendees can connect with other professionals through a 1-on-1 networking experience, according to a press release.

November 3, 2022

IDProductsource Providing Hurricane Relief

In partnership with the Treasure Coast Food Bank, IDProductsource (PPAI 384049, S6) donated $1,000 towards Hurricane Ian relief in tandem with running its fifth annual community food drive.

  • IDProductsource partnered with the Treasure Coast Food Bank for the entire month of October, raising 305 pounds of non-perishable food items.
  • The Treasure Coast Food Bank has served 41 million meals, partnered up with 400 non-profit agencies and created programs designed specifically to meet community needs.

Ralph Lauren Breaks Into Branded Digital Merchandise

Fashion giant Ralph Lauren has partnered with the creator of Fortnite, Epic Games, on a physical and digital apparel and accessories collection featuring a commemorative redesign of the Ralph Lauren Polo Pony.

  • Fortnite gamers can visit the Fortnite Item shop to purchase the digital Polo Stadium collection featuring new outfits and cosmetics.
  • The physical apparel line has launched on Ralph Lauren’s website and will drop globally (in select retail stores and specialty retailers) in December.
  • “Ralph Lauren’s iconic ‘Polo’ design history together with the powerful versatility of Unreal Engine and the unmistakable style of Fortnite have resulted in an inspired campaign and timeless looks that Fortnite players worldwide are sure to love,” says Adam Sussman, President at Epic Games.