The promotional products industry’s biggest trade show is set for this January, and The PPAI Expo 2023 is returning with strength in numbers.

The 2021 PPAI Expo was held virtually due to the COVID-19 pandemic, and it returned to its in-person format with cautious enthusiasm in January 2022 with pandemic-related safety measures. The PPAI Expo 2023, on the other hand, will be the 20th Expo at Mandalay Bay Convention Center in Las Vegas, and excitement is high.

In fact, as of October 24, registration numbers continue to trend high for both distributors and exhibitors.

According to an internal report, as of Monday, October 24, The PPAI Expo 2023’s onsite attendance is trending to be up almost 40% over last year’s. The Association is expecting representation from most, if not all, top distributorships across the country.

And for good reason. There’s plenty to be excited about.

  • Promopalooza: The PPAI Expo Party is returning Live from Allegiant Stadium on January 11.
  • Engaging and respected keynote speakers have been announced.
  • Expo Live is slated to return, producing thought-provoking content throughout the week, including interviews with industry experts, compelling TED Talk-style presentations by leading professionals and more.
  • Networking opportunities abound, including scheduled meet-ups for young industry pros, tech professionals and women leaders.

Promo pros everywhere have been anxious to get back to Las Vegas for The PPAI Expo. Michelle Britt, a product and systems specialist for Cintas, was the first person to register when registration opened in September.

PPAI Media spoke with Britt about what makes The PPAI Expo a must-attend event for her.

PPAI Media: What do you love about Expo?

Michelle Britt (Cintas): I enjoy collaborating with my peers and exploring all of the new, creative products our suppliers bring to the industry. I love the ability to source new opportunities with new suppliers. I love seeing old friends and making new ones while attending the show.

PPAI Media: What are you hoping to accomplish at The PPAI Expo this year?

Britt: Along with discovering new creative products, of course, we are always looking for ways to bring creative, diverse and eco-friendly solutions to our customers. I am looking to leverage our existing suppliers to help with these solutions while onboarding new suppliers that can bring these creative offerings to the table.  

PPAI Media: How many times have you been to The PPAI Expo prior to this year?

Britt: Oh gosh, maybe four or five times.

PPAI Media: If you have any funny or interesting or noteworthy anecdote about an experience at Expo in the past, we’d love to hear it.

Britt: Well, to be honest … What happens in Vegas …

Registration for The PPAI Expo is open. Attendance is free for PPAI member distributors and $99 for qualified non-member distributors. Rates are set to rise on December 4.