Justincase Acquires Superex Assets
Markham, Ontario-based Justincase (UPIC: justinc) has acquired the assets of fellow Canadian supplier Superex (UPIC: SUPEREX). Superex’s vice president of marketing and sales, Janet Trachter, will join Justincase in the same capacity.
“The Superex product line is recognized as a leader in the power and safety category and fits perfectly with Justincase,” says Max Baer, president of Justincase. “That, and being able to have Janet join our company, makes it a very exciting deal.”
Trachter, an industry veteran, moved to Toronto, Ontario-based Superex six years ago. Several other key individuals from Superex have also joined Justincase. "Having the right team members together at an exceptional company is like being the coach of the 1992 Olympic basketball ‘Dream Team.’ I can't wait to bring home the gold,” says Trachter.