Toronto-based Genumark (PPAI 266066, D11) – ranked the No. 38 distributor in this year’s PPAI 100 – has announced that Johanna Gottlieb has been appointed vice president of business development.

“We’re thrilled that Johanna has joined our team,” says Genumark CEO Mitch Freed. “Her extensive experience and passion for our core values are immeasurable assets that will propel us toward new horizons.”

Gottlieb’s Background

A 17-year veteran of the promotional products industry, Gottlieb was previously vice president of sales at HALO (PPAI 106462, D16) – promo’s second leading distributor in the PPAI 100.


Gottlieb is also the chair at PromoKitchen, an all-volunteer organization that provides mentorship in the industry, and a member of the PPAI Diversity, Equity and Inclusion (DEI) Task Force.

“I’m elated to join the Genumark family and spearhead its expansion into the American market,” Gottlieb says. “Genumark has long been renowned for its innovative and client-focused approach in our amazing industry. I’ll focus on broadening our reach while building on our commitment to sustainability that has been highlighted by our recent B Corp Certification.”