HALO Branded Solutions (PPAI 106462, D15) has acquired New York, New York-based distributor Axis Promotions (PPAI 159158, D11). Sterling, Illinois-headquartered HALO will continue to maintain the Axis offices, with the distributor operating as Axis Promotions Powered by HALO, and no further changes are planned.

“Axis is a rapidly-growing distributor serving a blue-chip roster of global brands,” says Marc Simon, HALO CEO. “Larry Cohen and his team have built Axis on creativity and exceeding client expectations, and we appreciate their trust in HALO’s ability to help them continue their impressive growth. Our goal is to leverage the best practices of both HALO and Axis for the benefit of the valued clients of both organizations.”

Speaking to PPB Newslink, Simon adds, “Axis is a highly creative, deeply respected distributor in the New York City area. The combination of the Axis team's solution orientation and the additional capabilities HALO brings will allow HALO to become a major force in a large market previously underserved by HALO.”

Axis Promotions CEO Larry Cohen, CAS, says, “There is mutual respect between HALO and Axis. We have known each other for many years and recognize the amazing synergies our two companies share. HALO’s financial strength and business development tools will allow us to expand our reach with our clients and key prospects and to offer enhanced creative services, deeper supplier relationships, robust ecommerce and distribution capabilities. HALO’s client-centric and innovative approach aligns with the expanding needs of our clients.”