Geiger Acquires Bank Express And Promo Warehouse
Geiger (PPAI 105182) has acquired web-based distributor Bank Express (PPAI 743772) and Promo Warehouse (PPAI 739104), effective immediately. The firm, based in Sandwich, Massachusetts, will operate as a division of Lewiston, Maine-headquartered distributor Geiger. Charlie Billard, president of Bank Express and Promo Warehouse, will remain as director of business development.
“Bank Express/Promo Warehouse has a unique go-to market strategy that couples consultative relationship selling with digital marketing,” says Jo-an Lantz, MAS, chief operating officer at Geiger. “Charlie has built a strong customer-focused culture that unites perfectly with Geiger.”
Billard adds, “All of us at Bank Express and Promo Warehouse are very excited and proud to now be a part of the tremendous Geiger family! We will give our all to be a key part of Geiger’s world-class operation, commitment to excellence and their amazing legacy of success.”
Mike Truchon, vice president of sales and customer experience at Geiger, will oversee the day-to-day operations of Bank Express. He says, “We couldn’t be more pleased to welcome the Bank Express/Promo Warehouse team to our company. Charlie has built a company from the ground up that shares so many of the customer and associate beliefs that drive our day-to-day activities. We are very excited and look forward to working with and learning from Charlie and his associates.”