Charles River Apparel To Open Pop-Up Store In Support Of Christmas In The City
Supplier Charles River Apparel (PPAI 111644, S10), based in Sharon, Massachusetts, will launch its first-ever pop-up store, starting on Giving Tuesday, December 3, in support of Christmas in the City, a Boston-area nonprofit working to relieve the impact of homelessness and poverty on children and their families.
For three days—December 3, 6 and 7— local customers, friends and family will be invited to visit the store located at 1245 Providence Highway in Sharon. The company will donate 50 percent of its total sales directly to Christmas in the City, a long-time charitable partner of Charles River.
“We’re excited to open our doors and meet our customers while doing something good for the community,” says Tracy Lehnen, vice president of marketing at Charles River. “Christmas in the City is an organization our employees look forward to supporting each year and we’re delighted to help expand their reach and donate even more this year.”
The pop-up kicks off with a special toy drive. The first 50 customers who bring in an unwrapped toy will receive a commemorative Christmas in the City sweatshirt. On Friday, December 6, the holiday fun will continue with gingerbread treats from Ginger Betty’s Bakery and the chance to win a gingerbread house. On Saturday, December 7, the store will feature food trucks, more treats and a chance to win free tickets to a major sporting event.
The store will be open from noon to 6 pm on December 3 and 6, and from 10 am to 4 pm on December 7.