PPAI’s mission is to be the voice and force to advance the promotional products industry, and the Association’s business services members play a critical role in that mission.

The promo industry’s business service providers support industry companies’ operations with a wide range of resources and capabilities. This week, PPAI Media is spotlighting human resources and development services they offer promo businesses. These providers can help companies with recruitment, employee engagement and a number of HR policies and procedures, whether they don’t have a full-time HR staff or need to provide that staff with assistance in key areas.

Many of these companies will be on hand at The PPAI Expo 2024 which takes place January 15-18 in Las Vegas. 

Affinity HR Group                     

Affinity HR Group is a national HR consulting firm specializing in addressing the needs of small to mid-sized businesses. They partner with national trade associations, such as PPAI, in a wide variety of industries to provide HR support as a member benefit.

Affinity HR Group offers preferred pricing for PPAI members through the Association’s partner program. It is staffed by experienced HR professionals providing sound people support to clients nationwide.


PromoPlacement helps job seekers find job openings and hiring firms to find employees in the promotional products industry. It serves as a recruiting and placement firm that is exclusively focused on helping promotional products professionals as they travel through their careers.

C A Short Company

C A Short Company focuses primarily on employee engagement and recognition. They help organizations inspire, reward and retain their most valuable assets: their people. Their service award programs offer a wide variety of presentation options and thousands of awards to fit a company’s culture.


PromoKitchen is an all-volunteer, 501c3 non-profit organization led by professionals in the promotional products industry. It represents a cross section of the industry: suppliers, distributors and service providers, men and women, salespeople and business owners, the young and the young at heart.