Companies with strong sales coaching programs are more successful across the board than those that take a haphazard or unstructured approach. Businesses that prioritize sales coaching achieve higher win rates and get better and more consistent results than those that don’t prioritize it. The Center for Sales Strategy has found that sales reps with 30 minutes or less of sales coaching per week achieve win rates of 43%, while those who receive at least two hours of coaching per week have a win rate of 56%.

Sales coaching is one of the most important roles that mangers play, and the process is one of the most important levers to pull when it comes to sales productivity training. It’s also a tool to keep your most talented sales professionals working with you. Studies show that as much as 60% of sales reps say they are more likely to leave their job if their boss is a poor coach.

A post on the Sales for Life blog explains why sales coaching is the most effective way to scale up your business — and why it should be prioritized now. We highlight the post in this issue of Promotional Consultant Today.

It helps you boost retention rates. The post points out that sales coaching improves employee retention rates by helping managers understand their employees’ goals and motivators, so they can help them achieve those goals within the company. Sales coaching also helps sales reps see how they contribute to your organization’s overall goals.

According to the post, sales coaching may involve encouraging employees to set and plan for goals, providing feedback on how reps are progressing, and helping employees gain a realistic view of their strengths and weaknesses.

It allows you to share knowledge. Sales coaching enables your sales reps to share best practices and lessons with each other. The Sales for Life post calls attention to the fact that sales coaching isn’t just about you and your business, but it’s a chance to learn how other people do things and what methods work for them. Through sales coaching, sales reps learn others’ best practices and can begin to improve their sales skills.

It provides a way to maximize training. While training is integral to your sales team, what really matters is how each sales rep applies their training. According to the post, using a qualified sales coach is the best way to ensure that your sales training is practical. Your company benefits from this investment when sales professionals apply what they have learned and develop new skills and strategies.

There’s no doubt that sales coaching matters. When you prepare your sales reps for success, they will go far, and your organization will go far. If your company doesn’t have a formal process in place, take time to create a sales coaching strategy. Begin to make coaching a regular part of sales leaders’ routines, and make sure they have the proper training and tools to succeed.

Source: The Sales for Life blog. Sales for Life helps businesses improve their win rates, surpass quota and reduce risks through strategic sales pipeline growth.