Why Business Coaching Is Important (And How To Tell If One Is Right For You)
Just like personal trainers, business coaches help people reach peak performance. Whether you’re launching your own promo business, joining a new team or you want to take your career to the next level, a business coach might be a good idea.
Author and speaker Michael Hyatt says working with a business coach can be a gamechanger. This person’s future isn’t tied to the success or failure of your company — they’re only concerned about your growth and success.
In this issue of PromoPro Daily, we outline Hyatt’s thoughts on how business coaching can help your career and some questions to ask to decide if a coach is right for you.
A business coach helps you find your strengths and weaknesses. One of the biggest benefits of business coaching, Hyatt says, is that your coach can reflect a mirror back to you. This allows you to see your strengths, weaknesses and blind spots to maximize what you do well and pay attention to your improvement areas.
A business coach provides objective accountability. This person isn’t a boss or a colleague—they’re a third party to keep you accountable to your goals and commitments. It can be tough to challenge yourself and scale your business on your own. Working with a coach can keep you on track, Hyatt says.
A business coach helps you grow. What do you aspire to do? Do you want to learn a new skill, change your mindset or venture down a new path entirely? A business coach can be the guide who helps you become the professional and leader you want to be.
A business coach expands your experience. Coaches work with professionals in all kinds of industries. This means you’ll tap into methods, strategies and tactics that you’d never access with your own limited experience, Hyatt says.
Could You Benefit From A Business Coach?
If you’ve never worked with a business coach before, you might wonder if working with one is your next best step. Hyatt recommends asking the following questions to help you decide:
1. Is my business growing or flailing?
2. Is your business where it needs to be?
3. Do I have the skills and experience to lead my company to its next milestone?
4. Do you have what you need as a leader to grow your business?
5. Am I meeting my goals (and am I getting there fast enough)?
No matter where you are in your career, everyone can benefit from gaining clarity on their goals and some expert guidance on how to achieve them.
Compiled by Audrey Sellers
Source: Michael Hyatt is an author, speaker, podcaster and CEO and founder of Full Focus.