Most buyers – 8 out of 10 – prefer to be contacted via email. Emails are less intrusive than cold calls and allow people to read and respond at their convenience.

When it comes to introducing yourself via email, you only have one opportunity to capture attention and make the reader want to learn more. Edgar Abong, a contributor to the Influno blog, says introducing yourself via email is indeed an art. It requires skillfully using the right words to make a memorable and impactful impression.

In this issue of PromoPro Daily, we cover Abong’s tips for crafting the perfect introduction email, from the subject line to the closing paragraph.

Know your audience and purpose. Abong says it’s important to first know who you’re reaching out to and what you want to achieve with your email. In the case of introducing yourself to a prospect, take time to research their company, industry and recent accomplishments. This information can help you establish a strong foundation for your email, Abong says, and increase your chances of making a good impression.

Get your tone right. Depending on their industry, the prospect may have a high level of formality. In this case, Abong recommends using formal salutations like “Dr./Mr./Ms. Last Name” and maintaining a polite, businesslike tone throughout your email.

Keep it concise and engaging. Always get to the point and avoid unnecessary details that might overwhelm or bore the reader. Abong recommends beginning with a compelling opening line that quickly introduces yourself. Try using bullet points or short sentences. Make sure you address the recipient’s needs or interests, he says.

Personalize your intro. Mention something the prospect has achieved professionally. For example, if you read an article they wrote or came across a project they worked on, Abong recommends mentioning it briefly and expressing your admiration for their work.

Use proper email etiquette. This means using a clear and concise subject line, starting your email with a polite and appropriate greeting and using paragraphs to enhance readability. And remember to proofread carefully, Abong says, to maintain a professional image.

Keep practicing. The more often you introduce yourself via email, the better you can become at it. Abong suggests asking trusted co-workers or mentors what they think about your drafts. Make revisions as necessary and make sure everything flows smoothly.

In many cases, prospects prefer cold emails over cold calls. You can successfully introduce yourself over email by following the pointers above. Remember to proofread, keep your tone professional but friendly and include a call to action.

Compiled by Audrey Sellers
Source: Edgar Abong is a contributor to the Influno blog. Influno is an email outreach software.