Easy Ways To Generate Leads Without Cold Calling
Many sales teams rely on cold calling to some degree. It can be an effective way to begin potentially profitable business relationships. However, cold calling isn’t the only way you can connect with well-qualified prospects.
In this issue of PromoPro Daily, we highlight some cold-calling alternatives from Amy Copadis, a content specialist at Close.
Reconnect with old prospects. These prospects didn’t buy from you previously, but they might be ready now. Copadis recommends implementing a strong follow-up system by checking in with old leads every 6 months or so. Since they were a prospect before, no form of outreach is cold now.
Ask for referrals. Your happy clients can help drive your word-of-mouth marketing. Copadis says referral sales are some of the best alternatives to cold calling because you’re contacting people who have already heard about you. And even if they’re not familiar with your name or business, you can use a name they know and trust. This can increase your chances of continuing the conversation.
Attend networking events. Trade shows, conferences, luncheons — these are all prime opportunities to get in front of other industry leaders and mingle with relevant crowds. You might also be able to drum up new leads in person, Copadis says, so stay focused on gathering names.
Create more valuable content. Like mentioned in yesterday’s PromoPro Daily, content marketing is an excellent tool for connecting with your target audience. When you write blog posts regularly, you can cut back on the amount of time you reach out to prospects because they’ll be coming to you instead. Copadis says inbound leads are some of the best since they’re already interested in your products and services.
Offer quick consultations. People love a freebie, Copadis says, so try providing free consultations. Just 15 to 30 minutes can be a helpful way to showcase your offerings and find out what prospects are looking for.
Use email wisely. Email drip campaigns allow you to stay in touch with prospects without needing to pick up the phone. Copadis says email isn’t the highest-conversion form of outreach, but it’s helpful nonetheless since many people purchase from the brands whose emails they receive.
Maybe you dread the prospect of cold calling. Or perhaps traditional cold calling just isn’t getting the results you want. Try some of the alternative ideas above to diversify your sales strategies.
Compiled by Audrey Sellers
Source: Amy Copadis is a content specialist at Close. She researches and writes content for sales teams and startups.