UK Promo Industry Gathers At Merchandise World
The British Promotional Merchandise Association (BPMA) and UK-based business services provider Sourcing City brought the United Kingdom’s promotional products industry to Marshall Arena in Milton Keynes, England, on September 13 for Merchandise World.
The trade show drew nearly 500 distributors and 98 exhibitors, a baker’s dozen more than who exhibited at the previous year’s event. Exhibitors shared the show floor with a special Eco World zone, which featured sustainable products.
- The UK promotional products industry generates more than $1 billion a year, according to Merchandise World.
“Seeing the show hall buzzing is always great for everybody,” says Sourcing City’s Ella Long, organizer of the trade show. “There was lots of feedback from visitors, thrilled with the new products and suppliers they had discovered and the exhibitors felt that both the quality and volume of the visitors was exceptional. Time to prepare for January now!”
Merchandise World’s New Year Event takes place January 24-25, 2024, at CBS Arena in Coventry, England, and Merchandise World’s Peak Season Event will return to Marshall Arena on September 11, 2024.