(Editor’s Note: PromoWire by PPAI Media is a running digest of updates from organizations around the promotional products industry. PPAI Media will consider newsworthy entries submitted by any member organization.)

September 6, 2023

Stormtech Donates $170,000 In Apparel To Wildfire Victims

Stormtech Performance Apparel (PPAI 260245, S4) has committed to donate $170,000 worth of apparel to those affected by the recent wildfires in Canada’s Northwest Territories.

  • The company’s donation is part of its 1:1 Initiative, a pledge to create a positive impact in local communities. The contribution was facilitated by Women in Need Society (WINS), a Calgary-based organization with programs and services that provide for basic needs, emotional support and vital resources.

“As a company deeply rooted in our community, we feel a strong responsibility to support those in need during times of crisis,” says Blake Annable, president and CEO of Stormtech. “The wildfire situation in the Northwest Territories has brought about immense hardships for the affected individuals and families. We hope to provide some comfort and relief to those who have been impacted.”

HanesBrands And Florida State University Extend Long-Term Apparel Partnership

HanesBrands (PPAI 191138, S10) and Florida State University have signed a multiyear extension of their current apparel partnership that gives HanesBrands exclusive rights to Florida State fanwear in the mass retail channel. Additionally, the partnership includes collaborative retail activations marking key rivalries and events.

  • FSU is one of more than two dozen elite schools that have exclusive mass retail partnerships with HanesBrands, including Penn State, the University of Michigan, Clemson University and Auburn University. In addition, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University and the University of Georgia.
  • The partnership extension with HanesBrands was completed in conjunction with the university’s exclusive licensing agent, CLC.

“Florida State has a highly engaged student body and a committed alumni base, which together buoy the school and its academic and athletic teams,” says John Fryer, HanesBrands president of licensed sports apparel. “We’re excited to match that passion with quality, creative apparel that Florida State fans love, while also expanding the school’s retail footprint. We want to meet fans where they shop, and that includes mass retail stores across the state.”

Save The Date For The PSI Forum In January 2024

Industry pros from around the world will gather in Düsseldorf, Germany, January 9-11, 2024 to learn from experts in advertising and sales as they share their knowledge at the PSI Forum.

  • The three-day education event is an integral part of Europe’s leading trade show for the promotional products industry delivering practice-oriented special knowledge for direct application in everyday professional life.
  • Presentations will be categorized as “Practical Knowledge” or “Sustainability.” In addition, there will be morning briefings focusing on Dutch top sellers in line with the choice of the first PSI partner country.
  • In the area of practical knowledge, these legal topics are already confirmed: “Product Safety in 2024” and “The Market of Fakes: How Companies Protect Themselves From Plagiarism and Trademark Infringement.”
  • Highlighted sessions in sustainability include: “Talking Supply Chain Transparency,” “What Customers Love About Sustainability” and “Sustainability in the DNA.”
  • About half of the sessions will be presented in English, with German sessions translated into English and vice versa.
  • Check out the full PSI Forum program with speakers, to be published later this month, at www.psi-messe.com.