(Editor’s Note: PromoWire by PPAI Media is a running digest of updates submitted from organizations around the promotional products industry. PPAI Media will consider newsworthy entries from any member organization.)

July 19, 2023

Pop! Promos Makes Ordering Dress Socks Simpler

Pop! Promos (PPAI 564497, S1) is redefining what custom means in the branded merchandise world with a new offering called Simpler Socks. It streamlines the dress sock ordering process with full-color and Pantone-matched custom-knitted socks with thousands of decoration options.

  • Distributors can choose from 18 popular sock designs and nine different colorways, and then provide the client’s logo. The custom socks are then knitted with minimums as low as 50 pairs.

“In our world, where the design possibilities are endless, we wanted to provide a new avenue for our customers to engage with our product line that’s easy to navigate. Additionally, we understand distributors often have tight in-hands dates and need a high-quality, custom option to close business,” says Jesse Gray, VP of marketing. “Simpler Socks services those needs while also affording our clients the white glove level of customer service and industry leading 99-percent on-time delivery rates for which we are known.”

July 18, 2023

Alyssa Fields Joins Multi-Line Group K.C. Fields & Associates

K.C. Fields & Associates (PPAI 110639) has added Alyssa Fields to its team as a manufacturer’s representative. She brings more than five years of industry experience to the role and will work with customers in Ohio, Kentucky and Western Pennsylvania.

“I’m excited for this new journey and to be a part of the KCF team,” she says. “I look forward to helping the group expand coverage and provide excellent support to our distributor and supplier partners.”

President K.C. Fields adds, “We are very fortunate to have Alyssa join our sales team. Her great work ethic assures our company we will continue to provide our suppliers and distributors with first-class sales representation.”

Outdoor Cap Releases New Mid-Year Catalog

Outdoor Cap (PPAI 213485, S10) has released its promotional catalog for the 2023-24 season featuring 24 new styles designed with high-quality finishes.

  • Notable additions include a full mesh cap, a tall foam front trucker, a structured seven-panel cap, the OC106 with slight pre-curved visor and a nautical roped cap in colors like Canyon, Lake Red, Wayland Blue and more.
  • New looks include a bucket hat, a dad cap made with DUK fabric and a buffalo plaid watch cap with a pom, plus functional caps featuring pockets, generic camo and a new Wrangler line.

Outdoor Cap CEO Jeanelle Harris says, “The supply chain challenges of the pandemic may have forced us to change the cadence of product release dates, but there’s proven to be a silver lining. This July catalog release will allow our customers to be better prepared earlier in the upcoming calendar year as we’ve deeply stocked our top sellers and have new styles for fresh looks earlier in the customers’ hands.”