(Editor’s Note: PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the promotional products industry. PPAI Media edits these only slightly, including for length, and will consider newsworthy entries from any member organization.)


April 10, 2023

Hit Teams Up With PromoCares

Hit Promotional Products (PPAI 113910, S14) announced it has partnered with PromoCares and its latest Promo4Good event in support of Planet Water Foundation.

  • Planet Water’s mission is to transform the health and well-being of children throughout parts of the world by providing access to safe drinking water, sanitation and hygiene education. In the months of April and May 2023, a percentage of sales from Hit’s drinkware category will be donated to this amazing cause.
  • Hit’s goal is to help build Aqua towers in Mexico through this campaign.

Leadership Change At Cutter & Buck Canada

Cutter & Buck (PPAI 196156) has announced that Jake Rawson has assumed the position of interim CEO for their Canadian business, as Shane Brett steps down to assume a new role outside the company.

  • Rawson joined Cutter & Buck in 1999 and has held several pivotal roles in the company during his 24-year tenure. He most recently served as the global concept director for Cutter & Buck, where he focused on brand development, product development, sourcing and strategic planning.
  • While Rawson has already stepped into the CEO role, Brett will remain on through April 30 to assist with the leadership transition.

Charles River Apparel Becomes Proud Supporter Of Meals On Wheels America

Charles River Apparel (PPAI 111644, S10) launched its newest giveback program this month in collaboration with Meals on Wheels America — pledging to donate a minimum of $25,000 by the end of 2023 to the nation’s leading senior organization.

  • Titled “Quilting Communities Together,” the fundraiser donates 3% of net sales from the Franconia Collection to support Meals on Wheels America’s mission of empowering local community programs to improve the health and quality of life of the seniors they serve so that no one is left hungry or isolated. Visit Charles River Apparel’s website for the vests, jackets, and pullovers that support Meals on Wheels America.
  • The program is the newest in a wardrobe of giveback programs led by Charles River Cares, Charles River Apparel’s charitable program. Since 2010, Charles River Cares has focused on helping underserved populations through monetary donations, clothing donations, and volunteering. With Meals on Wheels America reporting over nine million seniors (about 13% of the senior population in the US) are threatened by or experiencing hunger, Charles River Apparel saw an opportunity to help the world’s fastest growing population.
  • In addition to the “Quilting Communities Together” fundraiser, Charles River Apparel also plans to continue its partnership with the Breast Cancer Research Foundation with another giveback program launching this summer.