(Editor’s Note: PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the promotional products industry. PPAI Media edits these only slightly, including for length, and will consider newsworthy entries from any member organization.)

February 20, 2023

Orbus Releases 2023 Editions Of The Exhibitors’ Handbook & Promo Handbook Catalogs

Orbus Exhibit & Display Group (PPAI 428128, S7) has introduced the 2023 editions of The Exhibitors’ Handbook  and Promo Handbook display product catalogs.

  • These catalogs are well-known for being an unbranded resource Orbus offers to dealers to assist with selling and marketing display products.
  • Both catalogs provide one of the largest ranges of portable display products, fabric structures, modular exhibit solutions, display accessories, and related graphics. The Exhibitor’s Handbook is designed for dealers in the sign and trade industry, while the Promo Handbook is designed for dealers in the promotional products industry.
  • Offered in digital form, the catalogs are downloadable from The Exhibitors' Handbook and The Promo Handbook websites. The Promo Handbook is also available on ZOOMCatalog and can be customized with a dealer’s logo. Browse through to see what is new.

February 16, 2023

More Than 2,500 Organizations Awarded 4imprint one by one Grants

More than 2,500 charitable organizations and nonprofits in the U.S. and Canada received 4imprint (PPAI 107200, D15) one by one grants in 2022. Each $500 in-kind grant of branded promotional products for nonprofits helps recipients fulfill their missions and expand their reach, from aiding the public, to raising awareness and thanking volunteers. In all, grants awarded during 2022 totaled $1,266,500 in value.

  • The one by one program provides several grants every business day to various religious organizations, schools, 501(c)(3) organizations and registered Canadian nonprofits.
  • “Organizations like these live their missions to serve their communities each and every day,” said Kevin Lyons-Tarr, CEO of 4imprint. “Each one of these nonprofits shows incredible dedication and determination as they find ways to improve the lives of others and the world around them.”
  • In addition to grants awarded this quarter, 4imprint provided over 1,350 inventory donations to businesses, associates, troops and customers in the United States, Canada and other countries. In total, more than 720,000 items were donated from inventory.

Next Level Apparel Hires Michael Alexander As President

Next Level Apparel (PPAI 272027, S3) announced another key addition to its executive team with Michael (Mike) Alexander taking on the role of president. Most recently, Mike served as executive vice president at Careismatic Brands and brings 10 years of executive leadership in the apparel industry.

  • “This is a big win for us. Mike is joining us at time when we have a lot of momentum and he makes us that much stronger,” said NLA CEO Randy Hales. “He played a key role in the growth of Careismatic from $200M to over $600M during his tenure, including a three-year initiative that grew the digital revenue side of the business to over $100M.”
  • As president at NLA, Alexander will have leadership responsibility for sales, marketing, and product management, with a focus on implementing strategic initiatives that deliver a cohesive, cross-functional go-to-market approach aimed at growing the company’s top line.
  • “This is like joining a team on its way to the Super Bowl. I’m thrilled to be joining the company and to do my part to build upon the successes at Next Level Apparel,” he said.