(Editor’s Note: PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the promotional products industry. PPAI Media edits these only slightly, including for length, and will consider newsworthy entries from any member organization.)

November 15, 2022

Proforma Continues To Grow eCommerce Certification Program

Proforma (PPAI 196835, D13) continues to see exponential growth of its in-house eCommerce Training Program, with almost 5,000 unique enrollments in the training classes it provides.

  • To date, Proforma has held over 800 live, instructor-led classes. These classes offer certifications in topics such as workflows, products, and stores. Already, over 300 certifications have been earned by individuals in these areas, with 30 enrollees recognized as Certified eCommerce Consultants and many more ready to receive full certification.
  • “We are so pleased to see so many getting value out of the unique, in-depth training and certification program that we offer to all members of the Proforma Family,” says Brian Roney, director of eCommerce. “Every time we build new technology we have our Owners, Suppliers, and Sales Professionals top of mind, it’s so rewarding to see the payoff.”

Reciprocity Road Holds Its Sixth Conclave


The partners of Reciprocity Road (PPAI 769354) held its sixth Conclave Strategic Planning Event to establish its 2023 strategic plan. 

  • During the Conclave, the partners heard a presentation from Tonja Boykin, COO of The Weingart Center -- a 501(c)(3) nonprofit agency that provides homeless individuals with the essential tools to stabilize their lives, secure income and find permanent housing.
  • Reciprocity Roads' partners donated $5,000 to The Weingart Center – a donation that will help one woman for six months in a residential program that takes her from homelessness to independent living.
  • “The Weingart Center aligns with our BrandGood effort in supporting the local communities where we live and do business, and we look forward to continuing in this mission,” executive director Perry Wehrle says. 


Delta Apparel Announces New VP Of Finance For Delta Group

Delta Apparel, Inc. (PPAI 188431, S9) has announced the addition of Jason Bates as vice president of finance of its Delta Group business segment.

  • Bates comes to Delta Apparel with nearly 20 years of accounting and financial leadership experience as well as a strong track record of building and supporting global business operations.
  • Bates most recently served as director of business planning and analysis & commercial finance at Interface, Inc., a global flooring company specializing in carbon neutral carpet tile and resilient flooring. Jason was responsible for the financial operations of Interface’s US, Canada, and Latin America businesses.
  • “Jason will provide overall finance leadership and will be responsible for leading the forecasting, planning, budgeting, and reporting processes for the Delta Group,” says Matt Miller, Delta Group president. “His leadership experience and strong financial background will be essential to implementing key processes to support the long-range strategic vision and growth for the business.”