Americo Manufacturing Co.—which operates in the promotional products market as supplier PromoMatting By Americo (PPAI 161332, S6)—has been sold by Blue Sage Capital to Fibrix Filtration, a provider of high loft and pleat media filtration products.

Along with promotional products, Cartersville, Georgia-based Americo manufacturers specialty non woven products serving several different applications, including floor cleaning, roofing, filtration and specialty matting products, among other items.

Blue Sage invested in Americo in December 2017 through its partnership with the founding Rones family, including CEO Lenny Shutzberg and President Richard Rones.

Blue Sage Managing Member Jim McBride says, “Americo is the quintessential Blue Sage investment. We had great partners in Lenny Shutzberg and Richard Rones, and we were able to successfully grow the business through strategic investments in the company’s manufacturing capabilities, reach and development function and sales channels. Americo stands apart within the high loft non woven industry and we look forward to the company’s continued success under Fibrix’s leadership.”