Distributor Proforma (PPAI 196835, D13) held its Proforma 2021 Virtual Elevate Event on April 6-8. The focus of the Cleveland, Ohio-headquartered event was to help provide Proforma owners, sales reps and team members with the tools and resources they need to adapt to the new virtual business environment. The meeting was attended by more than 800 members of the Proforma family, including 50 supplier partners.

Kicking off the event, CEO Vera Muzzillo, CAS, delivered a message highlighting the success of the critical pivot strategy the company deployed this past year, as well as provided insight into the tools and resources still to come for members of the Proforma family.

“We are so excited that more than 800 members of the Proforma family found it important to attend this valuable event,” says Muzzillo. “No one could have imagined a year later we would still be reinventing the way we do business, so it’s important that we continue to communicate, network and share best practices and strategies for continued success. Each and every member of the Proforma family has risen to the challenge and proven that the strength of the Proforma network is truly in the hearts and minds of our affiliate members, supplier partners and Proforma Support Center team.”

Along with several insightful outside speakers, the meeting’s agenda included key presentations delivered by Proforma leadership on successful sales strategies and best practices, ecommerce program development and social media strategies. The event also included two virtual networking happy hours, a celebratory awards ceremony recognizing more than 60 owners for their sales success in 2020, and two interactive virtual supplier roundtable sessions featuring valuable product trends and information.