Proforma (PPAI 196835, Platinum) – the No. 5 distributor in the inaugural PPAI 100 – has reached a milestone with the launch of its 10,000th e-commerce store.

“Staying technologically competitive is not merely a strategy; it's the lifeline that propels us forward in delivering innovation, efficiency, and unparalleled value to our Network,” saysStan Maxwell, Chief Strategy Officer. “Embracing cutting-edge solutions ensures we not only keep pace with industry trends but lead the charge, setting new standards and shaping the future.”

Proforma’s proprietary e-commerce solution, ProStores, helps distributor owners expand their market reach, launch cross-channel marketing campaigns and oversee end-to-end client fulfillment.

“ProStores have completely changed the trajectory of my business and allowed me to expand and serve a diverse range of markets,” says Scott Whitten, owner of Proforma One Point. “The greatest aspect of Proforma e-commerce is its continuous evolution, ensuring us as distributor owners maintain our competitive edge in the digital landscape.”