Viva Magenta is Pantone’s 2023 Color of the Year. Inspired by the naturally bright red hue of the cochineal insect, this year’s pick encourages boundless joy, creativity and rebellion. The shade (PANTONE 18-1750) is an “unconventional shade for an unconventional time.” This eye-catching color will nourish new ideas and revive energy.

Next year, tap into boldness and strength with Viva Magenta. Here are a few product picks to empower your next campaign.

The Paper Mate Flair felt-tip pen is ideal for everyday writing and drawing. The New Point Guard prevents tip from fraying and extends writing life. Its acid-free, water-based ink resists smearing, blobbing and skipping and won’t bleed through paper.

Gemline / PPAI 113948, S11 /

Name a place or a season and there’s a use for the Highlander Four Seasons Blanket. This generously sized fleece blanket is perfect in cold weather as a lap blanket or in warmer climates as a sofa throw or picnic blanket. Available with embroidery or laser patch, it comes rolled and tied with matching grey rope.

Towel Specialties / PPAI 113150, S7 /

This executive journal is worthy of your client’s message. The cover is made with supple leather-like material bonded to heavyweight chipboard and graced with an elegant blind deboss imprint. There are 100 inside sheets, and it features a black heavyweight pen with elastic closure/bookmark.

Drum-Line / PPAI 102565, S6 /

This Frost Buddy is the world’s first universal can cooler. It designed to insulate nearly all 12-ounce and 16-ounce cans and bottles. Made of double-wall vacuum-insulated stainless steel, it keeps contents cold for over 12 hours. The silicone lid locks cans and bottles in place with a non-slip silicone bottom. Shown in sparkling wine.

Starline USA / PPAI 112719, S10 /

This nine-ounce sweatshirt features moisture-wicking properties and a tearaway label. Ideal for schools and sporting events, the sweatshirt is a 50/50 blend of cotton and polyester. There are double-needle stitching and spandex at waistband and cuffs.

SanMar / PPAI 110788, S16 /

Water-resistant and available in five colors, the Non-Woven Grocery Shopper Tote Bag is versatile enough for grocery shopping or as a custom gift bag.

SnugZ USA / PPAI 112982, S11 /