The PPAI Product Responsibility Summit opens on Monday in Washington, D.C.  with a session titled, “Recall Crisis! It Finally Happened! Now What?” which takes a look at real world actions and reactions as a fictional product safety recall unfolds.  Coincidentally, the topic dovetails with issues Samsung is currently experiencing with its recall of the Galaxy Note 7.

Not only is the South Korean electronics giant wrestling with the recall of more than 2.5 million smartphones over a fire risk, but it the Wall Street Journal reports that it may have failed to be sufficiently transparent with regulatory bodies on the issue and its planned responses. Federal law requires the CPSC be notified within 24 hours of a safety issue being identified. The Journal also notes that its messaging on the recall has been disjointed and inconsistent across markets.

For more on Samsung’s recall troubles, click here.

At Summit, attendees will hear the panel of speakers discuss a number of scenarios addressing crisis management from regulatory, legal and public perception perspectives. The panel includes Cheryl Falvey, co-chair of Crowell & Moring’s Advertising & Product Risk Management Group; Carol Cave, deputy director of the Consumer Product Safety Commission’s (CPSC) Office of Compliance and Field Operations; and Ryan Cudney, a senior vice president at Edelman’s Corporate Reputation and Risk Management practice.

The 2016 Summit, to be held September 18-20 in Washington, D.C., brings together the experts and expertise to highlight the importance of product responsibility in today’s economy and how it can differentiate businesses from their competition and keep them on the right side of the law.

It includes two days of education featuring distinguished speakers, industry thought leaders and representatives from product safety labs and product certification groups. All Summit attendees will also receive a binder containing a wealth of information including best practices, protocols and resource materials based on the five pillars of compliance. Seating is extremely limited but space is still available, so register today to secure a spot.