PPAI’s Barnett Speaks At Imagen Brands’ National Sales Conference
Last week, PPAI Diversity Development and Engagement Manager Seth Barnett joined Imagen Brands, parent company of suppliers Crown Products (PPAI 113430) and Vitronic (PPAI 114197), at its national sales conference in St. Pete Beach, Florida, to present on generational demographics and the new market.
The two-day event drew more than 50 attendees, including Imagen Brands’ regional and national sales teams, executive leadership and members of its ownership group, EBSCO Industries. Imagen’s new vice president of sales and marketing, Dana Zezzo, has begun stressing the importance of omnichannel communication and the active use of social media marketing. Barnett’s session highlighted Zezzo’s ideas and gave insight to why this is a present necessity. He also joined a panel to discuss Imagen Brands’s new marketing communication strategies that work to incorporate these goals into the sales model.