PPAI Diversity Development and Engagement Manager Seth Barnett joined the Future Business Leaders of America’s national conference this week in Anaheim, California, to deliver a presentation on personal branding as a means of standing out to future employers.

Barnett spoke to an audience of college students from across the country at the conference about how, as a group, they represent the last of the Millennials to enter the job market, and hold a vital role in ensuring that the generation maintains its unique identity.