PPAI 100 is an exclusive, research-backed ranking of the 100 leading distributors and the 100 leading suppliers in the promotional products industry. Companies are scored based on a variety of metrics.

Sanford B2B/Newell (PPAI 114177, Gold), whose parent company is Newell Brands, is a global leader in writing instruments. The company boasts some of the category’s most popular brand names, including Sharpie markers, highlighters and pens; Paper Mate Ink Joy ballpoint and gel pens; uniball gel pens; Expo dry erase markers; and Parker and Waterman fine writing instruments.

In January 2024, Newell Brands announced an organizational realignment to strengthen the corporation’s front-end commercial capabilities and reshape the organization for a sustainable and long-term competitive advantage. The actions are expected to be largely completed by year’s end.

PPAI 100 Percentile By Category


2023 Revenue: $16.5 million (estimate)
Three-Year Trend: +11%
2023 PPAI 100 Ranking: Not Ranked


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