PPAI 100: 2023 | Distributor No. 1: 4imprint
PPAI 100 is an exclusive, research-backed ranking of the 50 leading distributors and the 50 leading suppliers in the promotional products industry. Companies are scored based on a variety of metrics.
The race to become the first billion-dollar company in promotional products ended in a tie, with both HALO and Wisconsin-headquartered 4imprint (PPAI 107200, D15) topping the milestone in 2022. However, it was the ecommerce giant 4imprint who narrowly posted the stronger earnings, at just north of $1.1 billion.
The company’s digital-first approach, which largely eliminates the need for individual salespeople, has long been a disruptive force in the industry, but more distributorships have sought to emulate its model. 4imprint’s greatest strength may be its marketing efforts. As the industry’s largest advertiser, 4imprint is the closest thing to a household name distributor among end-buyers, and its campaigns undoubtedly help keep promo top of mind for the greater public.
2022 Revenue: $1.12 billion
Three-Year Trend: +34%
High Marks: 2022 Revenue, Growth, Online Presence, Innovation, Responsibility, Industry Faith
Next | Distributor No. 2: HALO