Pantone continues a warming trend with its 2024 Color of the Year, Peach Fuzz (PANTONE 13-1023), a “velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul,” the company announced.

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless,” says Leatrice Eiseman, executive director of the Pantone Color Institute.

PPAI members receive discounts on color solutions from Pantone, a PPAI Affinity Partner.

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The pastel hue, nestled between pink and orange, echoes the earth tones that have been surging in popularity in the past year as people emerge from the pandemic looking for warmth, connection and optimism. Laurie Pressman, vice president of the Pantone Color Institute, says that, given the turmoil of the past few years, Pantone sought a warm, inviting color that would evoke community and togetherness.

She describes Peach Fuzz as “a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates.”

Pressman adds that Peach Fuzz also suggests nurturing, calm, comfort and peace, yet “evokes a new modernity” as “a quietly sophisticated and contemporary peach with depth.” Pantone has also released five palettes of complementary colors dubbed “color harmonies for mind, body and soul.”

Pantone 2024 Color of the Year Peach Fuzz swatches and samples

IMAGE: Pantone

Each year, the Pantone Color Institute carefully selects a hue that reflects worldwide trends in design, fashion, current events and more.

  • This year’s announcement marks the 25th anniversary of the Pantone Color of the Year program, created in 1999 to spark conversation around color and culture.
  • The Color of the Year for 2023 was Viva Magenta, a “brave and fearless” animated red “expressive of a new signal of strength.”

“It is our hope that we have inspired you to look at color in a different way – that color and its connection to emotion and the expression of human feelings will take on a new significance, causing your eye to linger a little longer throughout the day on the tints and tones that surround you, as history unfolds from moment to moment,” says Pressman.

The promo industry keeps a close eye on color trends, including the annual Color of the Year announcement, as suppliers and distributors apply those ideas to future product and marketing plans.

Attendees at The PPAI Expo 2024, January 15-18 in Las Vegas, will receive Pantone 2024 Color of the Year bags produced by Promo PSI (S4, 256002) when they purchase products at the Pantone booth. The white non-woven shopping totes will be decorated with a design reflecting the warmth and togetherness that the Peach Fuzz hue suggests – carefully matched to Pantone standards. 

PPAI Expo tote bag design for Pantone Color of the Year 2024 Peach Fuzz