Chicago-based Pacesetter Awards (PPAI 112642, S6) has announced a rebranding initiative set to roll out in 2024, which includes a name change to simply Pacesetter.

The third-generation family-owned company has dropped “Awards” from its name to signify its “commitment to growth and diversification,” Pacesetter says. The new identity coincides with the brand introducing a range of new giftware products that go beyond the traditional awards market.

  • Pacesetter will unveil its new brand identity and product lineup at The PPAI Expo 2024 in Las Vegas in January.

“We believe the time is ripe for a change that truly represents the dynamic nature of our company,” says Kamil Dys, senior vice president of sales and marketing at Pacesetter. “Our heritage in awards will always be the foundation of our story, but this rebrand reflects our broader mission to provide innovative solutions and products that go beyond the boundaries of traditional recognition.”