OrderMyGear (PPAI 704581) has acquired BrightStores (PPAI 256593), the Denver-headquartered provider of online company stores for promotional product distributors. Dallas-based OrderMyGear, an online platform for selling custom-branded merchandise, announced the acquisition today.

The Sum Of Their Parts

OrderMyGear and BrightStores’s technology platforms both operate in the team sporting goods and promotional products spaces. Together, they will target the online needs of promotional product distributors, apparel decorators, and team dealers.

  • The acquisition creates a fully configurable, feature rich online store solution to support complex, long-term use cases alongside OMG’s online pop-up stores.
  • Existing clients will continue to use their existing online store solutions while gaining access to additional capabilities.

What They’re Saying

“Kent McKeaigg founded OMG in 2007 with a vision to create a simple way for team dealers to sell to groups online,” says Leonid Rozkin, CEO of OMG. “Dan Halama founded BrightStores more than 20 years ago with a similar vision for promotional product distributors. Both founders recognized the market was evolving and sales channels of the past wouldn’t scale.

“OMG and BrightStores have a shared vision to be the best online store provider in the market, and our complementary solutions and expertise allow us to do exactly that. The market continues to evolve, so we’re excited to help clients stay ahead of the game and grow their business online.”

Dan Halama, CEO of BrightStores, says, “We are thrilled to join forces with a like-minded organization that shares our passion for partnering with clients to grow their business. This partnership will continue to push the branded merchandise space forward.

“Our collective expertise is unmatched. With OMG’s history and leadership team, we will have more resources to innovate and serve our clients. We’ll be able to introduce more online sales strategies and use cases. This is exciting for the industry, our clients, and our team.”