Nadel Acquires Seattle-Based Distributor Bravo! Branding
Nadel (PPAI 107145, D12) has acquired Seattle-based distributor Bravo! Branding (PPAI 178472 D3).
- Bravo! will continue operating out of its Seattle office with all current team members in place.
- Nadel ranked as the 10 distributor in the inaugural PPAI 100 list.
The Deal
Bravo! had operated independently for 25 years prior to the acquisition.
- Choosing to maintain the Bravo! offices and team members, the Seattle-based distributor will now have greater resources to grow through their acquisition by Nadel.
The terms of the deal were not disclosed.
- Bravo! was a 2022 PPAI Gold Pyramid award winner.
After nearly seven decades operating under the name Jack Nadel International, the California-based distributor underwent a rebranding project in 2022 that included the shortened name of simply Nadel.
- Nadel was recognized as one of 2023’s Greatest Companies To Work For by PPAI.
- As part of their 10 ranking in the PPAI 100, Nadel received high marks in 2022 revenue, growth, responsibility and professional development.
What They’re Saying
“Bravo! Branding is an established branded merchandise agency serving an elite roster of global brands,” says Craig Nadel, CEO of Nadel. “Paul Zuckerman and his team have built Bravo! Branding on exceeding client expectations in service and creativity. We appreciate their trust in Nadel’s ability to help them continue their growth.”
Paige Dickens, Bravo!’s founder and president expressed her support for the acquisition after years of success operating as a smaller distributor.
“We’ve been charting an independent course here in Seattle for 25 years, and it’s been a great ride,” Dickens says. “But once discussions with Nadel unfolded, and I walked into their new headquarters, it became immediately and abundantly clear that their depth, their breadth of capabilities and their global reach, could be transformative for Bravo! This will benefit our clients directly, particularly our tech and travel clients who need our branded merchandise support around the world.”
Nadel’s CFO, Marco Icardo says the acquisition will be a strategic and mutually beneficial partnership for both sides.
“While we maintain high standards for acquisitions, the Bravo! team's approach to client service left a strong impression on us,” says Icardo. “Seattle's market potential is exciting, and we're confident Bravo will thrive within Nadel's infrastructure. Our proprietary e-commerce platform, global distribution and top-tier creative team offer them valuable support."