The PPAI Expo 2016 offers attendees the full range of education opportunities they’ve come to expect from the promotional products industry’s largest and longest-running trade show, including more than 100 education sessions and an accomplished lineup of keynote and general session presentations. January 12 kicks off with two exciting sessions, including a general session with author Seth Godin.

Godin will open The PPAI Expo on Tuesday with his morning general session presentation. A best-selling author, entrepreneur and agent of change, his blog, @ThisIsSethsBlog, is one of the most popular in the world. Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and, most of all, changing everything. Before his work as a writer and blogger, he was vice president of direct marketing at Yahoo!, a job he got after selling them his 1990s online startup, Yoyodyne. He was also the founder of In 2013, he was inducted into the Direct Marketing Hall of Fame, and his latest book, What To Do When It’s Your Turn (And It’s Always Your Turn), uses new ideas in format and distribution to challenge people to step up and do work that matters.

On October 1, Godin joined PPAI President and CEO Paul Bellantone, CAE, on stage at Advertising Week in New York, for a one-on-one discussion about Godin’s new book, as well as avoiding the race to the bottom, the importance of community-building and more.

General Session

Tuesday, January 12

8:30 – 9:50 am

Mandalay Bay Ballroom J, Level 2