Introduce Clients To The Full Scope And Power Of Promo At PPW Expo
PPAI’s Promotional Products Works Expo returns this month following a successful fall 2022 debut. The premier virtual event, which brings promotional merchandise professionals together with their end-buyer clients to explore the vast world of the industry together, is back March 28.
Why PPW Expo
PPW Expo builds on the strides made by PPAI’s Promotional Products Work program to educate end buyers on the power and effectiveness of promotional merchandise and the value industry distributors bring them as their creative partners.
In September, PPW Expo drew hundreds of industry distributors and their customers to learn about what they industry has to offer and how they can collaborate in new ways. This month’s PPW Expo builds on that, with products from dozens exhibiting companies and a client-focused education lineup.
“PPW Expo offers buyers the chance to get a bigger perspective on promo,” says Lindsey Davis, MAS, PPAI’s director of business development. “They can see products they may have thought of or ideas that might work for them. And they can explore at their own pace – to make the most of the event as it applies to their own goals.”
Learn Something New
The education at PPW Expo includes a “main stage” where several key trends impacting the promo market today will be examined.
“There are several awesome education opportunities at PPW Expo,” says Davis. “First, attendees can watch the summer edition of our Promotional Products Work Program, which covers topics like merch stores, creative logoing techniques, tradeshow strategy and products made for summer. Also, they will be able to watch the fall sections on demand and learn about leveraging personalization, sustainable products, retail brand and employee gifts.”
New this year will be PPW Expo’s Idea Center. Participants will be able to take advantage of several lounges that showcase product ideas based around budgets and other criteria.
Don’t Forget To Register
PPW Expo is an innovative online opportunity to bring promo pros and their hosted buyers together to explore the world of promotional products together. To register for this free event, which will be held March 28, click here.