HanesBrands has entered into a new primary apparel partnership with the University of Southern California. The company participates in the promotional products industry suppliers Hanes/Champion/ComfortWash (PPAI 191138, S10) and Alternative Apparel (PPAI 217134, S5).

The Partnership:

The 10-year agreement gives HanesBrands exclusive rights in the mass and mid-tier retail channels to develop consumer-driven collections of fan apparel that will expand the University’s retail footprint. In announcing the deal, the company highlighted the roles of its Hanes, Champion and Alternative Apparel brands in the design, manufacture and distribution of men’s, women’s, unisex, youth, infant and toddler fan apparel.

  • HanesBrands will create special activations and enhanced retail presentations beginning in January 2023.
  • USC joins the University of Texas, Ohio State University, University of North Carolina, University of Georgia, Villanova, University of South Carolina, and University of Cincinnati as primary apparel partners with HanesBrands.
  • The agreement is in addition to USC’s existing relationship with Nike, which is the official outfitter of the 21 varsity Trojan sports and provider of fan merchandise.

In Their Words:

“USC has a proud heritage, and we’re thrilled to support the school in supplying fan apparel that consumers will love,” John Fryer, HanesBrands’ president of licensed sports apparel, says. “Our iconic brands and unmatched products resonate with consumers around the world and will help enhance fan engagement for USC.”

“We are excited to enter into a long-term partnership with HanesBrands. Their collection of iconic brands, retail success, and commitment to sustainability and responsible sourcing makes them a great fit for USC,” Matt Curran, USC director of trademarks and licensing. “We’re confident in HanesBrands’ ability to service our growing market of fans, alumni, and students with quality apparel offerings.”