Sterling, Illinois-based distributor HALO (PPAI 106462, D15) has relaunched its corporate brand, with a new logo and rebranding of all touchpoints, including its marketing and sales tools, digital platforms, social media and direct mail. It is also investing in a relaunch of the website, which will go live in August 2021.

The new brand messaging has been incorporated into the company’s vision and values. Additionally, the distributor will be marketed as HALO going forward. “This brand name will provide the opportunity to create a stronger market presence and communicate the full range of solutions and capabilities that we offer across our entire business,” says Stephanie Preston, vice president of marketing.

Marc Simon, CEO of HALO, says, “Our redesign and the powerful messaging associated with it will allow us to better articulate the extensive client capabilities and solutions we offer. We have experienced exponential growth the past several years as a result of our investment in these increasingly more sophisticated service offerings.”

HALO retained DeSantis Breindel, a business-to-business brand consultancy based in New York City, to work with the company in developing the new strategic branding approach. DeSantis Breindel conducted comprehensive research with key stakeholders, including current and prospective clients, to uncover market opportunities addressed with the enhanced brand.

“This rebrand highlights the availability to HALO account executives of more robust selling tools that speak directly to the range of solutions we provide to help customers break through and achieve their business goals,” says Jeffrey Wurtzel, HALO’s SVP of marketing. “Our new brand story is focused on the value we provide in unlocking highly engaging experiences for our clients’ brands.”

Wurtzel adds, “Our team is inspired by the new brand and our ability to connect people and brands to create powerful, lasting experiences.”