Facilisgroup (PPAI 493664), an industry provider of a software-as-a-service-based (SaaS) platform for distributors, has announced a new alliance with industry professional development provider, LiV2.

The collaboration brings together the sales training of LiV2, with the technology of Facilisgroup, providing users with accountability and metric-based proof that the education and training received is working effectively. The addition of the LiV2 training system marks an expansion and evolution of the Facilis University education platform, providing a comprehensive collection of continued professional development. Through the arrangement, LiV2 co-founders Scott Anderson and Alina Rubinshteyn have joined the Facilisgroup team to continue the shared vision of bringing professional development to the forefront of the industry.

“Facilisgroup and LiV2 share mutual ideals and beliefs on how a dynamic professional development program can really take this industry to the next level,” says Ashley McCune, president of Facilisgroup. “Bringing Scott and Alina into the Facilisgroup family allows us the opportunity to continue our evolution by making professional development a core competency of Facilisgroup. This additional focus dramatically increases the value and benefits we bring to our partners.”

With more than 40 years of combined promotional product industry, the St. Louis-based LiV2 team sees the arrangement with Facilisgroup as the culmination of the original vision behind their organization.

“We’ve always envisioned some sort of strategic alliance within the industry, and Facilisgroup has always been at the top of our list,” says Anderson. “They’ve been highly supportive of us from day one, and the combination of their people, culture and shared view of the opportunity for education within the industry makes this relationship so very special. Facilisgroup invests in their people and their partners, so to sit alongside Ashley and her team to help do that is such an exciting opportunity.”

Rubinshteyn adds, “Facilisgroup aligns with our goal of raising the bar in the industry, from an educational standpoint. Together, we can provide that secret sauce: accountability. With sales training in the past, people may be excited after a webinar or seminar, but often times nothing happens. With the Facilisgroup technology involved, the proof is there; accountability is key.”

While originally an added benefit for current Facilisgroup partners, the evolution of the platform will provide a way to help build excitement to those newer to the promotional product industry.

“This is truly an instance where 1+1=3. The alignment of training and technology will be a vital piece in helping younger individuals develop a love and passion for our industry, and we couldn’t be more excited,” adds McCune.