As part of The PPAI Expo 2016’s extensive education lineup, Cliff Quicksell, Jr., MAS+, with Cliff Quicksell & Associates, is presenting an in-depth workshop, “The Marketing Alchemist: Make The Quantum Leap To Promotional Consultant.” Quicksell’s session is part of a series of paid workshops with industry thought leaders that provide audiences with takeaways or samples and resources.

The vast majority of distributors in the promotional products industry sell stuff; that should be left to the suppliers, says Quicksell. He encourages distributors—marketing professionals—to take these products along with the other varied tools at their disposal and create magic for themselves and their clients. Workshop attendees will gain a deep understanding of what it takes to transform from being a products peddler into a sought-after promotional consultant.

Quicksell has been involved in the promotional marketing and sportswear industries for 25 years. He is a 14-time winner of the PPAI Golden Pyramid award and was named PPAI’s Ambassador Speaker of the Year Award six times. In 1997 he was an inaugural recipient of PPAI’s Distinguished Service Award.

CAS: 3 points

Sunday, January 10, Noon – 3 pm

Location: Lagoon J

Member $60/Non-Member $120

Add this session to your show registration at

The Expo  offers more than 100 education opportunities to learn new ideas, best practices and tips on improving their careers and businesses, and many are free to attend. See all the sessions available at