Chocolate Inn / Lanco Rebrands As NC Custom
Supplier Chocolate Inn / Lanco (PPAI 111662, S7), based in Hicksville, New York, has joined its different subsidiaries together under the new corporate name, NC Custom. The new name comes with a unified website and salesforce, and pays homage to its parent company Nassau Candy, a manufacturer and wholesale supplier of confectionery, gourmet food, and private label/customized travel and resort products.
Under the rebrand, NC Custom will become the company name for the brands Chocolate Inn, Lanco and the newly acquired brand ACE USA, a supplier of premium custom outdoor apparel and hardgoods. The brands for NC Custom’s dedicated product lines will remain:
- Lanco: budget-friendly hard and soft goods including wellness and health and beauty items
- Chocolate Inn: personalized food and everyday gifting items
- ACE: premium National Park and resort-inspired apparel and hardgoods collection (which will be introduced in a limited rollout in the fourth quarter, with a plan for a full rollout in 2022 at The PPAI Expo).
Each brand is now integrated into a single, streamlined website at www.nccustom.com. The current Chocolate Inn and Lanco sites will also redirect to the new site.
“We’ve found our customers wanted a one-stop-shop where they can purchase and combine items from all our brands, which was the inspiration for the new website,” says Lance Stier, CEO of NC Custom, the promotional products arm of Nassau Candy. “We brought together all of these items under a common design element, as we have done with success in the retail markets. This new design along with improved searchability and enhanced sales tools for our distributors, all to help round out the customer experience and drive sales.”
Updates included in the new website launch include auto detection of country location (U.S. or Canada), a responsive design that adjusts to any device, Digital Connect Services, downloadable sales tools in U.S., Canada and client-friendly formats, new blog and case studies section, sustainability section, and a theme and collections section featuring custom collections across all companies
“As we continue to grow and acquire new and exciting brands to offer our customers, it only made sense to refresh the company name and look for a more integrated branding experience,” says David Miller, president of NC Custom. “While the name might have changed, one thing will remain—our dedication to offering all customers concierge-level service.”
Take a look inside NC Custom’s candy manufacturing in this month’s PPB Factory Floor.