The Carolinas Association of Advertising and Marketing Professionals (CAAMP) has cancelled its Holiday Showcase scheduled for Thursday, October 8, in Columbia, South Carolina, as a result of the historic flooding event currently taking place in the area.

The final decision was made in an emergency board call on Tuesday as conditions continue to be unstable. With between six and more than 20 inches of rain in area over the last few days, the existing state of emergency in the area, as well as road closings and additional dam breaches possible, the CAAMP board chose to cancel the event.

“As with all regional associations, our shows are very important to CAAMP, but the safety of our suppliers, distributors and end buyers is the key driver for making this decision,” says CAAMP President Janet McMaster, MAS. “Many area distributors have invested a great amount of time and effort into helping us market this show. Our exhibitors have made a financial investment as well. However, with the possibility of additional dam breaches, questionable integrity of roads and ongoing overall hazardous conditions, we felt it was in the best interest of everyone to cancel. We did consult with exhibiting suppliers as well as area distributors who would be attending. Concerns were voices on both sides. We listened.”

The show will not be rescheduled. McMasters says, “We look forward to seeing our exhibitors and distributor members in Concord, North Carolina, for our Carolinas Connection Show March 7 and 8, 2016.”