BAMKO (PPAI 242148, D11) – promo’s fourth leading distributor in the PPAI 100 – has partnered with SwagCycle to host a webinar, “Sustainable Swag: Navigating the Lifecycle of Branded Merchandise,” on February 7.

  • Launched in 2019, SwagCycle helps companies repurpose, recycle and donate their obsolete branded merchandise in a sustainable way.

More than 400 people have already signed up to watch Jake Himelstein, president of Los Angeles-based BAMKO, and Ben Grossman, founder of Sommerville, Massachusetts-based SwagCycle and co-president of Grossman Marketing Group (PPAI 281988, D3), discuss how the promotional products industry can pivot toward sustainability in this ever-evolving landscape.

“We think it's important for BAMKO to take on a leadership role in the industry by hosting events like this that move the whole industry forward,” Himelstein says. “What Ben and the SwagCycle team have done is so impressive, and this is such an important conversation for all of us to be participating in. I'm honored to have the opportunity to team up with him and am really humbled by the overwhelming response we've received from an audience that's really hungry for this type of content.”

Making A Difference

Himelstein and Grossman aim to share sustainable practices that will make a tangible difference for a company.

“I'm grateful to Jake and the BAMKO team for putting this all together,” Grossman says. “It's exciting to see the momentum that this event has gathered, and I hope it's the beginning of more collaborations of this type with industry-leading firms. The interest in our mission at SwagCycle has never been higher, and it feels as though we're at an important inflection point in helping the industry have elevated conversations about the lifecycle of branded merchandise.”

“I'm really looking forward to this conversation,” Grossman adds, “and hope everyone that attends leaves with useful knowledge that helps them serve their customers more effectively.”

The webinar airs Wednesday, February 7 at 12 p.m. Eastern. You can register here.