This week, the Advertising Week Social Club, a blog covering Advertising Week along with perspectives and insights on the advertising industry, featured an article contributed by PPAI Editor Tina Berres Filipski. “Lasting Impressions = Brand Gratitude” discusses how multi-sensory marketing—an area where promotional products excel—can cut through the clutter of modern life and make lasting, engaging impressions.

PPAI has been an active participant in Advertising Week for a number of years, and is presenting “An Hour With Seth Godin,” a live thought leadership session, at 10 am on Thursday, October 1, at the Hard Rock Café New York at 1501 Broadway. PPAI President and CEO Paul Bellantone, CAE, will join Godin on stage for a one-on-one discussion about Godin’s new book, What To Do When It’s Your Turn, as well as avoiding the race to the bottom, the importance of community-building and more.

Tickets are available on a first-come, first-served basis. To reserve a seat, contact PPAI Public Relations Manager Kim Todora at The first 100 attendees will receive Godin’s new book and a book signing will immediately follow. PPAI members receive a 20-percent discount on Advertising Week delegate passes using the promo code !PPAI20OFF.