You already know your website can help you build brand awareness, showcase your products, enhance your company’s credibility, generate sales and so much more. But it’s not enough to simply put up a website and call it day — it has to serve your audience well and look good in the process.

Research shows that you only have about 50 milliseconds before a potential buyer decides to stay on your page or click away. Almost 90% of website users switch to a competitor after just one negative experience on a site. And if website visitors don’t like the design or content on your site, don’t count on them sticking around — nearly 1 in 4 will simply stop interacting with it.

How can you improve your website so it’s more visually appealing and user-friendly? We highlight tips from the AxiomQ blog in this issue of Promotional Consultant Today.

Streamline your design. Don’t inundate potential buyers with an overwhelming display of images, colors or fonts. This can make your site appear cluttered and make it harder for prospects to know where to click. The post recommends sticking to a basic color scheme that coordinates with your branding. Also, use a clear navigation menu so visitors know how to find what they’re seeking.

Make your text easy to read. This means using a simple font in an appropriate size. Also, it’s best to avoid using technical terms or industry jargon that prospects may not understand, the post says. The idea is to write clearly and concisely so web visitors know what you offer and how it can potentially help them.

Optimize for mobile. About 62% of website traffic comes from mobile devices. If your site isn’t optimized for smartphones, it won’t be nearly as attractive and easy to navigate. Mobile-optimized sites show up higher in search results, so make sure to use a responsive design that can be easily viewed on all screens. The post suggests including large buttons and easy-to-tap links so web viewers can navigate easily.

Remember CTAs. What do you want website visitors to do? Maybe you want them to sign up for a consultation, request a free sample or download a free report in exchange for their email. Every page of your website should include a distinctive call to action so prospects know what you want them to do. The post says it’s important to make it easy for them to take the next step by including direct instructions.

Make it look attractive. High-quality images and videos help capture visitors’ attention, so use them throughout your site, the post recommends. Another idea? Using infographics to make complex information more appealing and easier to understand. The goal is to keep attention focused on your site.

Keep your website current. Make sure you review your website content often and include any updates on products or news. The post also suggests keeping your site fresh with new blog posts, images or videos. By taking steps to keep your site updated, you show prospective buyers that you’re an active and relevant business.

Test your website. Finally, be sure to click around your website frequently to make sure links are working and images are loading properly. Also check your contact forms and social media links to ensure prospects can get in touch with you. Remember to also test your website on mobile devices and then fix any issues promptly.

Your website is the backbone of your company’s online presence. Make it the best it can be by following the guidance above.

Compiled by Audrey Sellers

Source: The AxiomQ blog. AxiomQ is a web application development company.